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April, 2010 | Issue 24 |  |
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There is much talk in the marketing community that cold calling and telemarketing will become too costly, cumbersome and not a valuable way to generate new sales with changes being made to the Do Not Call register. Do you agree? Do you use telemarketing as a way to generate new business? I know that when I was a ‘Marketing Manager’ I didn’t have time for cold calls. Are there examples of industries that are doing well through cold calling and telemarketing? I am interested in your thoughts – drop me a line. Have a great week and until next time! |
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Choice Magazine – the Hard Word! Choice Magazine have put together a short blog/video series on mistakes in advertising. Whilst it is light hearted, it is a good reminder to all of us that all marketing communication materials should be double-checked and proof read before they are sent out for public consumption. Do you have a procedure in your business for this? If not, Next Marketing can help. Drop us a line here to discuss what your requirements are. |
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Do you need something interesting for a client presentation, sales proposal or a landing page in your website? If so, why not take a look at this website that offers ‘word clouds’. It is quick, easy to use and better yet, FREE! Check it out here. |
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Email Marketing – special offer Enjoy reading this email newsletter? Want to establish a savvy email marketing program up in your own business? Not sure if they really work? Here is a case study that demonstrates the power of email marketing. Drop us a line to see how we can help and/or click the link here for further information. Better still, there is a special offer as well so check it out! |
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Interesting website analytics tool Most readers of this newsletter would be familiar with and may also use google analytics. In addition to google analytics, here is another website analysis tool to consider. Click Density is a heat map tool that allows you to get insights into the popularity of the various components on your web pages. There is a free trial and the ongoing pricing, whilst in other currencies, is relatively cheap. Check it out here. |
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Life after brand management - Jo Macdermott interviewed by www.marketingmag.com.au Major Marketing blunders – Jo Macdermott quoteed in article by www.smartcompany.com.au |
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