hello, welcome :)

After three years of loyal service, the Next Marketing newsletter needed some refreshing. What do you think?

Not only has the Next Marketing business grown in that time, Social Media is also much more dominate now, then what it was ‘back then’. Hence, the new links on the right hand column.

I have a really positive feeling about 2011 and are looking forward to bringing on board new clients.

There is lots happening at Next Marketing HQ so stay tuned for an exciting 2011.

PS - I was privileged to spend some time with Rebecca Derrington, Founder of SourceBottle.  Not only did we have a great chat, Bec took the opportunity to do some impromptu filming (of me!) for SourceBottle TV :)

Marketing update

Has Marketing changed since 1990?

The simple fact is that the world has changed since the “glory days” of the 1990s.

Doing business is more complex and demanding than ever before – customers are more informed, have greater access to more information and your marketing message is subject to more scrutiny. (more..)

more marketing news - 

• The female brain is superior for marketing - I couldnt resist!
• US - Groupon - winner or goat?  More on this coming in the Next Marketing blog

design update

Does colour affect purchases?

Colour is an important consideration in any new product campaign or branding project, whether it is the B2B or B2C market.

Research from Kiss Metrics is interesting. Although the data is based on retails and B2C markets – most of the insights can be applied to both. (more..).

more design news - 

• Pixel sleeping eye mask - for those who love technology :)
• Herman Miller chair - joins the Next Marketing team

business update

Better Briefing

Whether you're a buyer or seller, there are some unwritten rules to follow with regards to briefs. The first one is that having one is not optional - even though many business owners skip this step. (more..)

more business news - 

• Email etiquette for the super busy - some quick tips
• One page cards - get one of these